Satisfying heterogeneous user needs via innovation toolkits: the case of Apache security software
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چکیده
منابع مشابه
Satisfying Heterogeneous User Needs via Innovation Toolkits: the Case of Apache Security Software
User needs for a given product type can be quite heterogeneous. Segmenting the market and providing solutions for average user needs in each segment is a partial answer that will typically leave many dissatisfied – some seriously so. We hypothesize that providing users with “toolkits for user innovation” to enable them to more easily design customized products for themselves will increase user ...
متن کاملSatisfying Heterogeneous User Needs via Innovation Toolkits:
Manufacturers customarily provide only a few product variants to address the average needs of users in the major segments of markets they serve. When user needs are highly heterogeneous, this approach leaves many seriously dissatisfied. One solution is to enable users to modify products on their own using “innovation toolkits.” We explore the effectiveness of this solution in an empirical study...
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چکیده ندارد.
15 صفحه اولShifting Innovation to Users via Toolkits
In the traditional new product development process, manufacturers first explore user needs and then develop responsive products. Developing an accurate understanding of user needs is not simple or fast or cheap however, and the traditional approach is coming under increasing strain as user needs change more rapidly, and as firms increasingly seek to serve “markets of one.” Toolkits for user inn...
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This study analyzes the value created by so-called ‘‘toolkits for user innovation and design,’’ a new method of integrating customers into new product development and design. Toolkits allow customers to create their own product, which in turn is produced by the manufacturer. In the present study, questions asked were (1) if customers actually make use of the solution space offered by toolkits, ...
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ژورنال
عنوان ژورنال: Research Policy
سال: 2003
ISSN: 0048-7333
DOI: 10.1016/s0048-7333(03)00049-0